DaySpark announces new adviser appointments of Eric Hadley, Nathaniel Friends, Gregory Hayes & Peter Bale

DaySpark Adviser Team Press ReleaseBellevue, WA— Videobar®Today DaySpark announced that Eric Hadley of Pinterest,  Nathanial “Nate” Friends & Gregory Hayes both of Microsoft Corporation, and Peter Bale Media Consultant formerly General Manager & Vice President of Digital for CNN have joined as Advisers to DaySpark.   With its patent pending Videobar® technology which provides “Instant 8-second Previews” of longer form digital videos, DaySpark is an emerging video platform company focused on changing the way consumers find and enjoy videos every day.

“We are extremely fortunate to have Eric, Nate, Greg and Peter join our adviser team,” said Alex Day, CEO and Co-Founder of DaySpark. “This group has more than 50 years of incredible and relevant experience for DaySpark to leverage, to take its vision to the next level of improving video discovery on the web”.   Eric, Nate, Greg and Peter Bale join Peter Durham, who serves as Technical Adviser to DaySpark.  Peter is recently retired as Chief Software Architect of NBC News Digital.

“I am excited to join the adviser board at DaySpark” said Eric Hadley of Pinterest, “I see DaySpark’s innovative video discovery capabilities as a potential win for both premium publishers and advertisers who are interested in delivering more video views”.

“I look forward to joining the DaySpark adviser team”  said Nathanial Friends of Microsoft, “the market demand for digital video is surging, and I am optimistic that DaySpark has the vision and technology to help publishers and advertisers drive improved results for their digital video businesses”.

“We are still in the early stages of digital video growth”, said Gregory Hayes of Microsoft, “I am excited to be part of the DaySpark adviser team, and to bring my experience to help advise them regarding business development strategies”.

Click through to our Team page to view bios.

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About DaySpark:  DaySpark is a video platform company focused on changing the way consumers find and enjoy videos every day. With its patent pending Videobar® technology which provides “Instant 8-second Previews” of longer form digital videos, DaySpark is working with Publishers and content creators around the world to offer a vastly improved form of video discovery.   Examples of the DaySpark Videobar® can be viewed at www.demandv.com  and www.DaySpark.com .

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DaySpark and Videobar® are either registered trademarks or trademarks of DaySpark in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, press only:

Bob Visse

bobvisse@DaySpark.com

425-647-6466

For more information on Videobar®:

www.DaySpark.com

DaySpark Launching it’s Pivot: Pay the Publisher!

DaySpark is embarking on a pivot of its business model after determining that user’s love the instant gratification they get in the discovery of video because they can pick and choose instead of blindly click through.  As a result, DaySpark will pay publishers to embed it’s Videobar (Video content widget) into their webpages.  Premium content providers will pay to have their videos put in front of premium audiences – all based upon the page embedded to “content-match” the page with the video.  It’s not rocket science to deliver video into widgets based upon the topic of a page.  That’s what content curation is about – hand-selecting what users want to view and what we are committed to.

It is rocket science however, how we make the videos play instantly with touch!

Please contact us to participate in our pivot!

Publisher Pilots Prove CTR Lift

DaySpark is conducting a number of publisher pilots to demonstrate the lift in video click thru rates, using the Videobar® technology that offers instant-play with hover instead of image thumbnails.  In addition to the quick, sneak-peek, users can view multiple video previews from a thumbnail version, versus a full-size preview experience.  This ease of use increases the CTR.  DaySpark expects adoption of its Videobar® technology since increased click thrus means more revenue.

DaySpark Videobar® technology is a highly scalable platform, delivering preview clips from publisher libraries in its Videobar® module. The module is embedded into a publisher site and rotation of content in and out of it occurs from the DaySpark side based upon the business rules for delivery.

Publishers can do a small A/B test to compare and contrast user engagement and click-thru performance, before adopting.  Analytics provided will demonstrate how long users have watched each video, how many click thrus, and how many uniques the Videobar was exposed to.

Contact DaySpark to set up a publisher pilot for your site.

Replace Static Image Thumbnails with VIDEO Thumbnails

Overview

Users want information faster.  Research proves that when images are used along with text, users find the content more interesting and engage it.  Enter video thumbnail options and drive up further the engagement, increase stickiness, and skyrocket click-thru.  As a result of this enhanced user experience, DaySpark is automating the insertion of video thumbnails into any publisher site.  Experience a video thumbnail by clicking here.

Workflow

To keep it simple and low cost, DaySpark is automating the process from uploading a video, to optimizing through a re-encoding procedure in the background, to inserting it into image thumbnail locations in search or list results, whenever a video is available.  This means that any website with video content can quickly deploy video thumbnail creation at the same time a new video is added.  DaySpark simply watches your video folder, creates an image thumbnail, adds the click-thru link, and caption, to generate the thumbnail for an instant, play-in-place user experience.

Cost

The cost of producing a video thumbnail is small due to automation, and serving the video is low also due to a small file size.  Hosting of the video can occur on either DaySparks’ servers or the publisher’s servers.

Contact DaySpark for more information:  425.207.8771 – info@dayspark.com

Publishers: Improve Video Engagement

DaySpark is conducting a number of publisher pilots to demonstrate the lift in video click thru rates, using its Videobar technology that offers instant-play with hover to replace static image thumbnails.  In addition to the quick, sneak-peek that begs the click-thru, users can view multiple video previews in a thumbnail version, versus a full-size preview experience.  This speedy ease of use increases the CTR.  DaySpark expects adoption of its Videobar technology since increased click thrus means more revenue.

DaySpark technology is a highly scalable platform, delivering preview clips from publisher libraries in its Videobar module. The module is embedded into a publisher site and rotation of video preview content in and out of it occurs from the DaySpark side based upon the business rules for delivery.

Publishers can do a small A/B test to compare and contrast user engagement and click-thru performance, before adopting.  Analytics provided will demonstrate how long users have watched each video, how many click thrus, and how many uniques the Videobar was exposed to.

Contact DaySpark to set up a publisher pilot for your site.